GDPR Data Information Policy For Softub Midlands Ltd
Softub Midlands Ltd are completely transparent about how we hold and use data. The designated DPO (Data Protection Officer) is Steven Adams, Steven can be reached by email at info@spasandhottubs.co.uk

With the introduction of the General Data Protection Regulation (GDPR) businesses need to be much more transparent about the customer data they hold and how they use it. This puts the power back in your hands. Our goal has always been to only provide information about products or services we feel you would be interested in. We aim to be completely transparent about how we use your data, which is why we want to make sure you know exactly how we gather, store and use your data for marketing purposes.

Existing Customers

The information we hold on clients is for informing them of any products and services that we feel may be of interest to them. We will also pass your details to our supplier for warranty purposes in relation to your hot tub.

The information we hold includes:

• Name
• Phone numbers
• Email addresses
• Home Address

Data storage

All of this information is gathered from the client by way of the sales contract. The information is stored on a spreadsheet and/or email marketing software, constant contact or Mailchimp. Quick books, (our accounting software)

Leads and contacts

We collect the following information for offering products or services that we feel are relevant to the client that has contacted us:

• Name
• Email address
• Phone number (if provided)
• Address (if provided)

We collect this data through:
• Our website
• A client visiting us at our business premises or at a show.
• Information passed to us via WhatSpa? This information is only passed to us by WhatSpa?

If the client has agreed to this.

Lead information is shared between staff members responsible for sales, marketing, and accounting. We do not sell the information.

Data & privacy notice

We store the data you submit to us in our email marketing software so that we can send you relevant information we feel you would be interested in.

You can remove your consent to receive this information at any time and have the right to ask for your data to be erased. We will erase records held for any individual.

If we choose to use a new piece of software that will store or process data, then we will conduct an assessment of the necessity & risks and implement any measures necessary for GDPR.

Cookies and similar technology

When accessing spasandhottubs.co.uk website we store a cookie on your computer to track user traffic patterns in order to improve the user experience of our website. We do not personally identify you. We do not sell or share your information with any other business.


When you browse our websites, we also collect and use IP addresses and device identifiers to identify the location of users, block disruptive use, establish the number of visits from different countries, and determine whether you are accessing the services from the UK or not. This information will also help us to identify which pages are been visited and keep the content current and informative. We do not allow Google to make any attempt to find out the identities of those visiting our website.

What we use cookies & collect data for

• Offer live chat support
• Allow you to share our pages through social media networks
• See which of our pages you visit
• Enable retargeting adverts
• Improve our website by analysing user behaviour
• To interact with website users on external platforms and social media networks

Data storage

At Softub Midlands Ltd we use and store your data according to the GDPR and take reasonable security measures to prevent your data from being accessed by unauthorised individuals. The internet is not 100% free from security risks. While we take security very seriously, we cannot guarantee that your data is secure. Any data that is sent to us is done at the user’s own risk.

Softub Midlands Ltd Privacy Policy